Oracle Business Intelligence (OBI) 12c is a unique platform that enables customers to uncover new insights and make faster, more informed business decisions by offering agile visual analytic and self-service discovery together with best-in-class enterprise analytic. Instant mobile, highly interactive dashboards, powerful operational reporting, just-in-time alerts, content and metadata search, strategy management, native access to Big Data sources, sophisticated in-memory computing, and streamlined systems management combine to make Oracle BI 12c a comprehensive solution that reduces the total cost of ownership and increases return on investment for the entire organization.

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