ASM

Automatic Storage Management (ASM) is an Oracle database feature that provides DBAs with a simple storage management interface that is consistent across all server and storage platforms.

ASM is an integrated volume manager for storing Oracle database files – including datafiles, redo logs, backups, controlfiles and spfiles. ASM allows administrators to add and remove disks while the database is on-line and available to users. Data is automatically striped across all disks in a disk group, and is optionally mirrored.

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Customer relationship management (CRM)

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels — or points of contact between the customer and the company — which could include the company’s website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers’ personal information, purchase history, buying preferences and concerns.